IIITD Day 3 Best Practices Session

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Slangs and Jargons

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       Slang “ Slang , in standard English,” according to Roberts “does indeed refer to the language characteristic of a group within the society but does not refer to the total language of the group. In fact it is normally restricted to words, phrases, expressions which are novel and initially have a dramatic effect, but because they are fashionable and consequently over-used, either they are soon forgotten or they pass into the general vocabulary of the language. Slang expressions are basically of two types: 1) they are either normal English words which are suddenly used with an unusual meaning or              2) everyday meanings or concepts that are captured in a new or concocted word. Slang expressions are characteristic of teenagers more than any other single group. The current use of the Rasta words and expressions by the general public throughout the West Indies is a good example of slang use.” ...
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Post Creole Continuum

Degrees of dialect ACROLECT The variety of speech that is closest to a standard prestige language, especially in an area in which a creole is spoken. For example, Standard Jamaican English is the acrolect where Jamaican Creole is spoken. For example, "I want it." MESOLECT A variety of speech that is midway between the acrolect and the basilect (somewhere between Standard English and what some people call the "raw form" of dialect/Creole--the basilect). For example, "Me want it." BASILECT The variety of speech that is most remote from the prestige variety, especially in an area where a creole is spoken. This is the "raw" dialect as some people call it. It is the politically and economically weakest dialect becomes the basilect , and often vanishes beneath the pressures of the acrolect.For example, "Me want um." Jamaican examples   "im ah wok oba deh suh" (basilect) "im workin ova deh suh" (low mesolect) "(H)e...
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Assignment Feedback

Thanks for submitting on time. Remember to make reference with your text or Study Guide when responding to questions. Stages of the Communication Process Turn to page 6 of your Study Guide and you will see the stages of the communication process, according to Shirley Taylor (1999). Ensure that you now the process since it is very important to the course. Also check e-mail for PowerPoint to ensure that you understand the elements of communication, as well as the stages. The elements are like: the source/sender, message, channel, receiver, feedback. The stages would be the process. The source conceives the message and then encodes it. He then selects an appropriate channel to communicate the message etc. 2) (a) Product that is intended to sell would be "Female plus size clothing" (b) Marketing strategies;- Every woman deserves the right to feel beautiful in and out, because of the difference in body type and structure clothing can sometimes be a bit tedious t...
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